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Mofusand Halloween

Postcard from Japan

Mofusand is a popular Japanese brand of illustrations and merchandise featuring cute, fluffy cats. The name comes from the Japanese onomatopoeic phrase “mofu mofu,” which means “soft and fluffy,” combined with “sand.” The “-sand” part does not have a specific Japanese meaning but was added to make the name sound playful and cute, which is common in Japanese “kawaii” culture.  
Created by Japanese illustrator Juno, Mofusand. 

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